|
The ups, downs, thoughts and reflections by an entrepreneur on the journey to build paradise. Connect and ask me questions at anytime on Minnect (see Links).
Marcus Walfridson Oct 17, 2024 Building Paradise: Guiding Principles ↓ The concept of Building Paradise goes far beyond our soccer club Sarasota Paradise. I believe that it is our moral obligation as human beings to do whatever we can to make the world a better place. That starts with ourselves and expands out through our family, our neighborhood and our local community. So when I named my newsletter Building Paradise, yes, most of the content will be about actually building our club. (If you...
Marcus Walfridson Oct 3, 2024 Building Paradise: Creating the Brand ↓ What is the first or second thing you see when you think of a soccer team? That’s right, their logo. What does that represent for you? The entire club, or as in the case of FC Barcelona, maybe more than a club? Their famous tagline of “Mes que un club” is synonymous with their logo and their brand. But in my world, every club is more than just the club. For me, a club represents the community in which it finds itself....
Marcus Walfridson Sep 12, 2024 Building Paradise: Finding Players ↓ The most common question I’ve received is “how do you find players?”. My answer before our first season was that players were the least of my worries, which turned out to be correct. There was so many unknowns when it came to everything outside the field. Before our second season my answer to that same question changed somewhat. They find us, I answered sounding somewhat arrogant. But it was true. What most people who haven’t...